FIFAWORLD CUP
The leading e-commerce platform for sports products in Latin America launched a vibrant campaign for the FIFA World Cup, brimming with rhythm, skillful dribbling, and a distinct touch of Brazilian flair.
1 campaign in 3 stages
World Cup, Black November, and the launch of a new way to shop online.
art direction
social media
advertising
video editing
motion design
sound editing
stage 1: sport is for everyone
The World Cup hit song that resonated across Brazil was crafted specifically for the campaign by one of the most esteemed Brazilian pagode groups, Menos é Mais. The campaign starred Lucas Paquetá, the ace of the men’s national team, and Formiga, the star of the women’s team. It was a spectacle of football scenes and lively dancing. The choreography was masterfully executed by influencers Maria Clara and Luccas Abreu.
// I was involved in the post-editing of films for both TV and internet, adapting them to various formats to meet commercial demands with specific and unmissable promotions.
stage 2: black friday e black november netshoes
Black Friday is indeed one of the most bustling periods for retail globally. In this instance, it coincided with the cup, providing a unique opportunity. I seized this chance to delve deeper into the potential of using Brazilian music as a medium to communicate promotions in the sports world.
I worked on video editing and motion design, catering to a wide array of commercial demands that this strategic period necessitates.
stage 3: NETPIX Netshoes
During the same period, I also embarked on the launch of a new product that offers e-commerce customers even more discounts on their purchases. The challenge for me was to create a dynamic and informative film, leveraging the campaign's main films as assets.
To achieve this, I strategically employed motion design, adopting a modern and youthful language that resonates with the primary target audience of the new product.
